“Yeah… I Will Ask My Friend The Purple Cow Who She Thinks Is Prettier…”
Ummmm….Your Website Mike…
You may have gotten a call from one of our reps (or myself!) or, seen one of our social media posts—clicked through to our website, and your first impression was probably… ‘What in the world am I looking at?!’ .
One client even told me:
‘Mike, it’s awesome what you all are doing but… I went to your site… I mean, peacocks and lions… Will I see bears and robot chickens too?!‘
Well, first off… you ALMOST had the chance to see a robot chicken on our site however unfortunately, it did not make the cut (maybe in a future rebrand…who knows)!
I get it, company mascots aren’t exactly the norm these days. But of all the digital solution companies you were considering or contacted you, which one popped into your head first? 😉.
This wasn’t just a wild idea thrown together. Over 10 years ago, I had a fever dream while brainstorming our brand and our message. Today, as we continue redefining that very message, we continue to embrace the philosophy that inspired it all.
The Origin of the Peacock Mascot: The Art of Standing Out
With sales and marketing, differentiation is everything. At Redefine Logic Media, our entire philosophy revolves around standing out not just among the competition, but even among those who already stand out.
This is the essence of our peacock mascot. A visual and strategic representation of our mindset.
But where did it come from?
The origins date back to a combination of influences: a spin on Gelett Burgess’ poem, the Williams College mascot, and Seth Godin’s marketing classic, The Purple Cow (A sales and marketing classic..before ‘Unicorns’, there were the infamous ‘Purple Cow’..).
The Modern Purple Cow Parable (A Road Trip You’ll Never Forget)
Picture this: you and your family embark on a cross-country road trip across Canada, covering over 15 hours of breathtaking landscapes. You’ve seen mountains, rivers, and enough trees to make a lumberjack weep with joy. Then, somewhere along hour 8 of your journey (right about when you’re wondering if your back will ever forgive you), you see a field full of cows.
Exciting? Not really. But suddenly, in the middle of one of these fields, something unusual catches your eye.
A purple cow.
Gasps fill the car. Your caffeine-deprived driver slams on the brakes. Are we seeing things? Did someone slip something into our Timmys coffee? Nope… There it is—a single purple cow, just vibing among the regular cows. Everyone scrambles for their phones, because if it’s not on Instagram, did it even happen?
After a week-long journey filled with countless sights, conversations, and experiences, guess what’s still the highlight?
That dang purple cow.
The Evolution of Uniqueness (When Standing Out Becomes… Meh)
At first, the purple cow is a marvel. But then, what happens when you start seeing more of them? The first one was a shock. The second? Cool, I guess. By the time you’ve passed your tenth purple cow, you’re muttering, ‘Ugh, another one?!’ like a tired parent at a kid’s birthday party.
Now, what if, among this field—filled with standard cows and a few purple cows, you saw something so unexpected, so outrageous, that it made your double-double hit different?
A peacock cow.
The Peacock Cow Mindset (Why Blend in When You Can Be Legendary?)
This is our philosophy at Redefine Logic Media. We don’t just aim to be different, we aim to redefine differentiation. Many companies strive to be the purple cow—to stand out from the ordinary.
But what happens when everyone in your industry starts embracing uniqueness? That’s where we take things a step further.
We specialize in gap analysis at the highest level—identifying and executing moves that even market leaders haven’t thought of yet. What are the pain-points your market leaders are not addressing or haven’t realized about your prospective clients? Where others stop at innovation, we push forward to evolution. We don’t just make you memorable; we ensure that your presence is undeniably distinct—the kind of thing that makes people stop mid-sip and say, Wait, what?
What This Means For You and Your Business and Community?
If you’re looking to break through the noise in your industry, simply being unique isn’t enough anymore. You need next-level differentiation, strategic positioning, and bold moves that place you in an entirely different league. At Redefine Logic Media, we redefine the media, redefine YOUR message.
So, are you ready to stop being just another purple cow and embrace the peacock cow mindset? (Feathers not included.)
Let’s redefine your market presence—together.