Helping Non-for-Profits Grow Digitally
Specializing In NonProfit Marketing Solutions
Running a nonprofit — and still the IT department and the marketing team?
Nobody started a nonprofit to manage laptops and ad accounts. But somebody has to, and it usually lands on whoever is least able to say no.
- ?End-of-life donated laptops running outdated software that has not been security patched in years — and no budget line to replace them.
- ?Donor records and banking correspondence sitting in a personal email account, because it was free and it worked.
- ?The people you exist to serve cannot find you online — and paid advertising has never been in reach.
- ?Trying to attract sponsors beyond the annual event, and donors beyond the same list you have worked for years.
We are the digital department
you cannot afford to hire.
Marketing that gets you found. Cybersecurity that keeps you standing. And the funding and software you already qualify for — claimed, configured and managed for you. One team, nonprofit rates, no enterprise overhead.
Two halves of the same job.
Everything on this page is one of these two things. That is the whole model.
Help more people find you
Free advertising funding, search visibility, and a website that tells your community what you do — so the people who need you actually arrive.
Keep it standing once they do
Current equipment, proper accounts, tested backups and a plan — so a bad morning does not take your programs offline.
Growth without protection just means more to lose. Protection without growth means nobody finds you anyway. You need both, and most nonprofits are only offered one.
Before you spend a dollar,
claim what you qualify for.
There is real funding and free software sitting unclaimed by Canadian nonprofits every year. The programs are not hidden — they are just administratively tedious, and nobody on your team has the hours. That part we handle.
Google Ad Grant
Free search advertising for qualified charities. We handle eligibility, campaign build, and the compliance work that keeps it active.
Google for Nonprofits
Workspace for email, documents and shared drives — on your own domain, with admin control you actually own.
Microsoft 365 Nonprofit
Donated and discounted licensing, including the security features that are normally the first thing cut from a budget.
TechSoup Canada
Discounted software and refurbished equipment — the practical route off end-of-life machines without a capital campaign.
Here is the part nobody mentions when they set up your ads:
everything you just switched on is now something that can be taken.
More traffic means more donor data. New accounts mean new doors. That is not a reason to slow down — it is the reason the next step exists.
Digital hygiene, in plain language.
No jargon, no scare tactics, no enterprise price tag. These are the specific things we find in community organizations over and over — and each one has a fix that costs attention more than money.
Equipment past end-of-life
The donated laptop running an operating system that stopped receiving security updates years ago. Every flaw discovered since then stays open on it permanently — and no antivirus closes that.
We inventory what you have, flag what is unsupported, and find replacement paths through nonprofit hardware programs.Running on a free email account
Personal Gmail or a shared inbox holding donor records and banking correspondence. No admin control, no way to revoke access when someone leaves, no recovery if it is taken.
We move you to proper nonprofit accounts on your own domain — free through Google or Microsoft — without losing a message.One password between everyone
Shared logins that walk out the door with every departing staff member, volunteer or board member.
Two-step verification, a password manager your team will actually use, and a ten-minute offboarding checklist.Backups nobody has tested
A cloud folder that syncs is not a backup — it faithfully copies the damage. A backup nobody has restored from is a hypothesis.
One copy somewhere ransomware cannot reach, and one occasion where we actually restore a file so you know it works.No plan for the bad morning
Who do you call, what do you shut off, and what do you tell your funders, your board and the families waiting on a program?
A one-page incident plan, written before you need it. The cheapest thing on this list by a distance.Staff and volunteers left guessing
Most incidents start with someone clicking something reasonable-looking on a busy day.
Short, practical sessions on what real attempts look like. Insurers increasingly require it.
And none of it matters if the people you serve
still cannot find the information they need.
Clear information, for communities
who are usually the last to get it.
Co-ops, housing communities and member organizations often run on paper notices and word of mouth. We build them real websites and member portals at cost recovery — so the information reaches everyone, not just whoever happened to be at the meeting.
What cost recovery actually means
We charge what the build costs us to deliver — hosting, licences, the hours — and nothing on top. It is not a discount we advertise and quietly claw back elsewhere, and it is not free work we resent halfway through.
Why we do it: a co-op board or a small charity should not have to choose between a working website and a program budget. Accessible information is not a premium feature — it is the whole point of being a community organization.
No audit fee. No commitment.
We are not going to sell you a security program in the first conversation. We will tell you what we see and what we would fix first — including the parts you can do yourself for free.
A 30-minute conversation
What you run on, who has access, and where the people you serve are getting stuck. No technical vocabulary required.
A plain-language summary
What you qualify for, what is exposed, and the order we would tackle it in — written so you can take it to a board meeting.
You decide what, if anything
Some organizations take the free programs and handle the rest themselves. That is a legitimate outcome and we will say so.
Proudly Canadian · Serving nonprofits, charities and co-ops across Canada, and internationally on request
We are a non-for-profit and we started working with Redefine Logic last year for our existing Google Grant campaign we had for the last 10 years. With years of others working on it, it was not performing as well and needed major organizing. Redefine Logic rebuilt our campaign and corrected the errors. Within the last 6 months of Michael and his team working on our campaign, we have experience 10 times the results compared to previous years. They also helped with us dealing with any Google issues swiftly. For any business or non-for-profit, Highly recommended!!