Grow & Protect™
The commercialMade for the organizations we actually spend our days with: nonprofits, charities, co-ops and small businesses — the ones where the person signing the cheque is also the person resetting the password.
Our mascots take a bit of a beating in it. They have earned that.
The cast, and what they are actually for
Other agencies have a logo. We built a whole ecosystem, because each thing we do behaves like a different animal. Every one of them sits on one side of Grow and Protect.
Grow
The Peacock
Be seen. Refusing to blend into a market where everyone looks the same.
Protect
The Lion
Be protected. What stands between what you built and whoever would take it.
Grow
The Cheetah
Be fast. Ideas are inexpensive. Shipping them before the window closes is not.
Both
The Elephant
Be remembered. How a campaign gets measured, and how an incident gets reconstructed.
Grow
The Giraffe
See further. Where a market is heading, rather than where it has been.
Protect
The Corso
Stay loyal. The one that does not leave when the work gets unglamorous.
What Does It All Mean?
Two halves of one job, sized for an organization where the owner or the executive director wears several hats at once.
Grow
Be found, be chosen, know what it cost
- Local search and maps, where people look first
- A site measured on enquiries rather than on appearance
- Reviews and reputation, systematized rather than left to chance
- Reporting a board can read in five minutes
Protect
Defend what the growth created
- Managed IT and endpoints using ESET or Sophos
- Detection and response, up to fully managed
- Testing and incident readiness with Zeplynx
- Evidence for insurers, funders and auditors
Nonprofits and small businesses get the same two halves the large organizations buy separately, from people who will tell you when a free or built-in tool is already sufficient for your situation — including on the occasions when we sell the alternative.
Start wherever it hurts most
Most organizations begin on one side and close the other once they can see the gap between them. Three minutes will tell you which side you are on.
Everything we publish is education drawn from our own experience and is a starting point for your own independent research, to be followed at your own risk. Our methodology and limitations statement sets out where it stops.