Hitting the RE.set button.
We pivoted during the pandemic, and we came back different. The global pause forced us to look hard at what we were actually good at, what the market was about to need, and the distance between the two. This page has stayed up ever since — because the gap is the story, not the comeback.
We did not pause and come back the same.
We came back with a second half.
Plenty of agencies quietly rewrote their history after 2020. We would rather show the distance — what we were before, what stopped, and what we deliberately built on the way back.
A marketing and creative shop
Websites, film, photography, campaigns. Good work for people who came by referral, in a market where being found was most of the job and being safe was somebody else's department.
Projects froze. So did the assumptions.
Clients postponed, budgets vanished, and the reflex was to wait it out. The more useful question was harder: if the work came back tomorrow, would it be the same work? It would not.
Everything moved online at once, exposed
Whole organizations went remote in a fortnight on consumer tools and unpatched laptops. Reported cybercrime complaints to the FBI roughly quadrupled in the first months of the pandemic. Our clients were suddenly more visible than ever — and more reachable than ever. Nobody was selling them both halves.
Grow and Protect, run as one job
We added a security practice rather than a security upsell, and built a framework that measures both sides against each other. The peacock and the lion below are not decoration. They are the two halves, and they have been on this page since the day we relaunched.
Being seen was
never the easy half.
The peacock is the loudest bird in the room on purpose. It does not apologise for being noticed, and it does not survive by hiding — it survives by being impossible to ignore and hard to catch.
That is the first half of what we do: get a small business, a nonprofit or a co-op found, chosen and remembered, in a market that got a great deal noisier the moment everyone went online at once.
Grow
The half we added
because you needed it.
The lion does not chase attention. It sits still, watches the edge of the camp, and most nights nothing happens — which is exactly what working looks like when the job is protection.
We did not add cybersecurity because it was a growth market. We added it because our own clients got dragged online overnight on consumer tools, and the people selling them visibility were not the ones picking up the phone when an invoice turned out to be fake.
ProtectFour things that did not exist here before 2020.
SMB Consultation
We call ourselves solution seekers because marketing is often the first step and almost never the only one. We will help build the wider strategy and bring partners in where we are not the right answer.
Cybersecurity for small organizations
Added during the pandemic, not after it. As organizations grow they become reachable as fast as they become findable — and the controls that matter are unglamorous, affordable, and almost never in place.
AI, built for the people we serve
Not AI for its own sake. Tooling and automation aimed squarely at small and mid‑sized businesses and community organizations — the ones nobody builds enterprise software for.
Diversity and inclusion, as engineering
Accessibility and inclusion treated as build requirements rather than a statement on a page. If the communities our clients serve cannot use what we make, we have not finished the work.
Bells and whistles do not sell value.
Showing up does.
This page has been live since the relaunch and it is staying live. Anyone can claim they adapted. Fewer will leave the before‑and‑after where you can read it.
See Grow & Protect →